An article by Rachel Grate, on PolicyMic, this article describes the recent steps forward in the removal of gender-based marketing, which forms and reinforces gender roles, irrespective of physical sex or gender identity.  When you consider that gendered marketing then follows us throughout our lives, these messages can become deeply ingrained, and children especially, do not benefit from such narrow social roles or expectations.

Luckily, not all toy companies are buying into this division. The five toy companies in this article are challenging the binary and, as a result, creating more equal opportunities — for both boys and girls.

Link to the full original article on the PolicyMic website by clicking here.